A headline written to be clicked rather than to inform. The trick is withholding the one detail that would answer it, so that you have to open the page to find out.
The drawing that proves the sentence above. It is the same card that is in the book.
Think of it as
a shop sign promising more than the shelves hold.
For example
"You will not believe what happened next." You click. What happened next is ordinary, and they got what they wanted.
This is one card out of 275.
The hundred words you meet most are free — the whole set, animated, in one file that works with no internet.
Volume 1 has all 275 in fifteen chapters, with Staying Safe the largest chapter on purpose.